Toyota Motor Corporation announces that it has developed a new fuel cell (FC) system, its third-generation fuel cell system (3rd Gen FC System), as part of its continued efforts toward the realization of a hydrogen society. The all-new 3rd Gen FC System is designed to meet the particular needs of the commercial sector with the same durability as conventional diesel-powered engines....

In the world of midsize pickups, few names carry as much reverence and capability as the Toyota Tacoma. This iconic truck has long been the go-to choice for adventure seekers, off-road enthusiasts, and those who demand uncompromising performance and durability. Now, Toyota is taking the Tacoma to new heights with the introduction of the 2024 Tacoma i-FORCE MAX, a truck that seamlessly blends raw power with cutting-edge efficiency and sustainability.
A Revolutionary Hybrid Powertrain
At the heart of this revolutionary pickup lies Toyota's innovative i-FORCE MAX Hybrid Powertrain. This advanced system pairs a 2.4-liter turbocharged engine with a 48-hp electric motor, delivering a jaw-dropping 326 horsepower and an astonishing 465 lb-ft of torque. But what truly sets the i-FORCE MAX apart is its remarkable fuel efficiency, with estimated combined ratings as low as 10.0 L/100km – a feat once thought impossible in the truck realm.
Designed for the Ultimate Adventure
The 2024 Tacoma i-FORCE MAX isn't just a numbers game, however. Toyota has crafted this versatile machine to cater to a wide range of adventures and lifestyles. For those seeking the ultimate in off-road prowess, the Tacoma i-FORCE MAX offers the first-ever Trailhunter grade – a factory-built overlanding rig designed in collaboration with renowned off-road experts like ARB and Old Man Emu.
Equipped with features like forged monotube shocks, a modular sport bar, and a host of underbody protection plates, the Trailhunter is ready to tackle even the most demanding trails straight from the showroom floor. And for those who crave the adrenaline rush of high-speed desert running, the legendary TRD Pro model takes performance to new extremes with TRD-tuned FOX shocks, a TRD performance air intake, and the segment-first IsoDynamic Performance Front Seats, which use an air-over-oil shock absorber system to reduce body movement and improve driver comfort and focus.
Advanced Technology for Safety and Convenience
Nonetheless, the 2024 Tacoma i-FORCE MAX isn't just a powerhouse off the beaten path; it's also a technological tour de force. A massive 14-inch touchscreen display runs Toyota's cutting-edge Multimedia system, offering seamless integration with Apple CarPlay and Android Auto. Meanwhile, the advanced Toyota Safety Sense 3.0 suite brings a host of driver-assistance features, including Lane Departure Alert with Steering Assist, Dynamic Radar Cruise Control, and the new Proactive Driving Assist, which can gently brake and steer to support the driver in certain situations.
Rugged Design with Modern Amenities
Underpinning this high-tech exterior is a robust and meticulously engineered chassis, developed by Toyota's North American team to meet the demands of the most discerning truck buyers. Utilizing high-strength steel and lightweight aluminum, the Tacoma i-FORCE MAX's frame and body have been optimized for increased rigidity and durability, ensuring that this truck can withstand even the harshest environments.
And when it comes to tackling the great outdoors, the 2024 Tacoma i-FORCE MAX leaves no stone unturned. With features like Multi-Terrain Select, CRAWL Control, and a Stabilizer Disconnect Mechanism for enhanced suspension articulation, this truck is ready to conquer any terrain. Add in underbody protection, recovery points, and a robust 4-Wheel Drive system, and you have a machine that will instill confidence in even the most seasoned adventurers.
Yet, despite its rugged capabilities, the Tacoma i-FORCE MAX doesn't sacrifice comfort or convenience. The cabin boasts a wealth of amenities, from the innovative IsoDynamic seats to advanced climate control and a potent JBL audio system with a portable speaker. Utility features like a 2400W AC power supply and a power tailgate further enhance the Tacoma's versatility, making it the perfect companion for work or play.
With pricing starting at $63,390 for the Limited trim, the 2024 Toyota Tacoma i-FORCE MAX represents a bold new era in the world of midsize pickups – one where uncompromising performance and capability are seamlessly fused with cutting-edge efficiency and sustainability. Whether you're an off-road enthusiast, an overlanding adventurer, or simply someone who demands the best in a midsize truck, the Tacoma i-FORCE MAX is poised to redefine your expectations.
Contact us today to learn more about this all-new hybrid pickup and secure your place in line as the 2024 Toyota Tacoma i-FORCE MAX arrives at dealerships across Canada later this Spring.
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